Sunkist Growers is primed for the return of California citrus season with inclusive category insights, new sales strategies, and shopper-marketing and merchandising programs to help drive the category all season long.

 

IFPA Global Show attendees can visit the Peel Good Citrus® Sunkist booth (#2039), which will feature a live-cooking demonstration, along with all-day service of orange-infused tea. Additionally, Sunkist will be hosting a virtual reality experience that transports attendees into a real California citrus grove to be immersed in the full ‘farm-to-table' experience and learn how citrus is picked, washed, sorted, packed, and shipped.

 

Following its 130th milestone season, the fresh-citrus cooperative continues its legacy of unveiling innovative shopper-marketing programs, with fact-based recommendations at-the-ready. At IFPA 2023 in Anaheim, Sunkist is geared to remind shoppers and retailers alike why they should continue to go with the grove.

 

“We have continued to customize our toolkit based on real-time consumer feedback to help our retail partners meet their individual store goals and improve the overall shopping experience for their shoppers,” says Cassie Howard, Senior Director of Category Management and Marketing at Sunkist Growers, Inc

 

The cooperative has created a new commercial spot to pay homage to its milestone anniversary season, showing how Sunkist citrus can help instill healthy habits at-home for consumers everywhere, every day. The new streaming commercial highlights the nostalgia and shared pastimes when enjoying a Sunkist orange, and viewers are given a glimpse into the natural beauty and magic of a real California citrus grove and reminded how Sunkist has played a role in brightening life’s most memorable moments.

 

Sunkist Growers is a citrus marketing cooperative, founded in 1893, which is owned by and operated for thousands of family farmers growing citrus in California and Arizona. 

 

 

 

source: sunkist.com

 

• More company information: Sunkist Growers, Inc.

Following its 130th milestone season, the fresh-citrus cooperative continues its legacy of unveiling innovative shopper-marketing programs (Photo : sunkist).